Baqueira Beret — a million-plus skiers per season, on deister software.
Spain's largest ski resort. 170 km of skiable slopes across four sectors (Baqueira, Beret, Bonaigua). 36 lifts with a capacity of more than 62,000 persons per hour. More than 1,020,000 skiers in the 2024/25 season concentrated into 131 operational days. International events including the Freeride World Tour and European Cup alpine skiing. €71.7M revenue, €12.8M net profit.
170 km of slopes · 4 sectors
Baqueira, Beret and Bonaigua — Spain's largest interconnected ski domain. Operational scale that mountain weather and 1M+ visitors do not forgive errors in.
36 lifts · 62,000+ persons / hour
Combined lift capacity of more than 62,000 persons per hour. Throughput characteristics that test the back office every minute the resort is open.
1M+ skiers per season
The 2024/25 season recorded 1,020,796 skier visits — concentrated into 131 operational days from November to late April. Transaction density that off-season retail rarely experiences.
International-event venue
Host of the Freeride World Tour and European Cup alpine skiing competitions. Operations that have to scale up for international events on top of the seasonal peak.
Why this operation is demanding
Extreme seasonal concentration
A year's revenue, payroll, supplier engagement and customer interaction is concentrated into 131 operational days. Off-season is preparation; in-season is full throughput. The back office cannot have a learning curve.
Million-plus customer transactions in five months
Each of those 1,020,796 skier visits is a ticket, a payment, a lift-access record, a revenue line. Throughput volume per operational day is structurally higher than year-round retail.
Multi-sector physical operation
Four operational sectors (Baqueira, Beret, Bonaigua and the connections between them) operating as one resort. Lift operations, ticketing, F&B, ski school, equipment rental, hospitality — multi-channel revenue and multi-location logistics.
International events on top of the seasonal load
Freeride World Tour and European Cup events bring international competitors, broadcasters, sponsors and additional visitors. Event-period operations have to scale up on top of an already-peak season.
Weather, safety, mountain operations
Mountain operations are weather-dependent and safety-regulated. The back office has to react to daily operational decisions — sectors open, sectors closed, lifts in service, lifts out — without latency.
Why this case study matters
Baqueira Beret is the reference for what *seasonal peak* means in an enterprise-software context. Most retail operations describe their peak as Black Friday or the Christmas trading week — a few days of elevated load. A ski resort's peak is five months of continuously-elevated load with weather-driven daily variability and zero off-season recovery window.
The operational discipline required to deliver more than a million skier visits across 131 days, host international events on top of that, and close the books at €71.7M revenue with €12.8M net profit is exactly the kind of complexity the platform was engineered for. The peak is the operating model, not the exception.